{"id":5039,"date":"2022-06-03T15:42:49","date_gmt":"2022-06-03T12:42:49","guid":{"rendered":"https:\/\/iperformans.com\/blog\/?p=5039"},"modified":"2022-06-03T15:42:49","modified_gmt":"2022-06-03T12:42:49","slug":"e-ticarette-markalasma","status":"publish","type":"post","link":"https:\/\/iperformans.com\/blog\/e-ticarette-markalasma\/","title":{"rendered":"E-Ticarette Markala\u015fma"},"content":{"rendered":"<p>E-Ticaret i\u015fletmeleri i\u00e7in markala\u015fma, uzun d\u00f6nemde yap\u0131lmas\u0131 gereken en \u00f6nemli stratejiler aras\u0131nda yer al\u0131yor. Karl\u0131 ve s\u00fcrekli bir d\u00f6n\u00fc\u015f\u00fcm hedefiniz varsa online d\u00fcnyada <strong>markala\u015fma<\/strong> y\u00f6ntemlerini kullan\u0131lmas\u0131 gerekir.<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"aligncenter wp-image-5043 size-full\" src=\"https:\/\/iperformans.com\/blog\/wp-content\/uploads\/2022\/06\/markalasma2.jpg\" alt=\"\" width=\"1500\" height=\"634\" srcset=\"https:\/\/iperformans.com\/blog\/wp-content\/uploads\/2022\/06\/markalasma2.jpg 1500w, https:\/\/iperformans.com\/blog\/wp-content\/uploads\/2022\/06\/markalasma2-300x127.jpg 300w, https:\/\/iperformans.com\/blog\/wp-content\/uploads\/2022\/06\/markalasma2-1024x433.jpg 1024w, https:\/\/iperformans.com\/blog\/wp-content\/uploads\/2022\/06\/markalasma2-768x325.jpg 768w, https:\/\/iperformans.com\/blog\/wp-content\/uploads\/2022\/06\/markalasma2-120x51.jpg 120w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Marka bilinirli\u011fi<\/li>\n<li>Marka eri\u015fimi<\/li>\n<li>Marka reklamlar\u0131 (Branding)<\/li>\n<li>Marka itibar y\u00f6netimi<\/li>\n<\/ul>\n<p>Bu 4 unsur reklam ve SEO \u00e7al\u0131\u015fmalar\u0131nda kar\u015f\u0131n\u0131za \u00e7\u0131kacak kavramlard\u0131r. Bu s\u00fcrece h\u0131z katmak isterseniz her zaman \u00f6nerimiz geleneksel reklamlar\u0131 kullanmak olacakt\u0131r. Bu size h\u0131z ve geni\u015f bir hedef kitleye eri\u015fim sa\u011flar.<\/p>\n<p><strong>Geleneksel y\u00f6ntemler ise;<\/strong><\/p>\n<ul>\n<li>TV reklamlar\u0131<\/li>\n<li>Radyo duyurular\u0131<\/li>\n<li>Billboard reklamlar\u0131<\/li>\n<li>Tan\u0131nm\u0131\u015f ki\u015filer ile i\u015fbirli\u011fi<\/li>\n<li>Gazete ve dergi yay\u0131nlar\u0131<\/li>\n<\/ul>\n<p>\u015feklinde s\u0131ralayabiliriz.<\/p>\n<p>&nbsp;<\/p>\n<h2>E-Ticaret Markala\u015fma Stratejileri<\/h2>\n<p>&nbsp;<\/p>\n<p>Marka (Branding) reklamlarda ilk strateji, belirlenen b\u00fct\u00e7eden en \u00fcst seviyede eri\u015fim almak olacakt\u0131r. Uzun vadede belirleyece\u011fimiz s\u00fcre ise 6 ay &#8211; 12 ayl\u0131k bir s\u00fcreyi verimlilik bak\u0131m\u0131ndan yeterli g\u00f6rebiliriz. Burada ki de\u011fi\u015fkenimiz ise harcama b\u00fct\u00e7esidir.<\/p>\n<p>\u00d6ncelikle markala\u015fmada kullanaca\u011f\u0131m\u0131z reklam b\u00fct\u00e7esinin hemen sat\u0131\u015f\/d\u00f6n\u00fc\u015f\u00fcm olarak beklememek gerekir.<\/p>\n<p>&nbsp;<\/p>\n<p>Online reklam stratejimizde, s\u00fcrekli yeni hedef kitleler, daha \u00f6nce sitemizi ziyaret etmemi\u015f ve etkile\u015fimde olmayan taze kitleleri hedeflemek.<\/p>\n<p>Reklam hedef kitlelerimizi, satt\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnlerle benzer \u00fcr\u00fcnler satan rakiplerimiz, \u00fcr\u00fcn kategorilerimize ilgi duyan ve benzer hedef kitleler olarak d\u00fczenlemeleri yapabiliriz. Hedef kitlemizi geni\u015f tutmak, cinsiyet ayr\u0131m\u0131, yapmamak, ilgi \u00e7ekici g\u00f6rseller kullanmak ve reklam s\u00fcreklili\u011fini sa\u011flamam\u0131z gerekir.<\/p>\n<p>&nbsp;<\/p>\n<h2>Markala\u015fmada ki Amac\u0131m\u0131z Nedir?<\/h2>\n<p>Marka bilinirli\u011fimizi olu\u015fturmam\u0131zda ki birinci amac\u0131m\u0131z, <strong>\u00fcr\u00fcn=marka<\/strong> ili\u015fkilendirmesini sa\u011flamakt\u0131r. Bu sayede sat\u0131n al\u0131nan \u00fcr\u00fcn\u00fc t\u00fcketiciler nereden ve hangi markada bulabilece\u011fini haf\u0131zalara yerle\u015fir. Bu yerle\u015fim, marka ismi, marka logosu, sorunsuz eri\u015fim ve ileti\u015fim ile s\u00fcreklilik sa\u011flar.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Ticaret i\u015fletmeleri i\u00e7in markala\u015fma, uzun d\u00f6nemde yap\u0131lmas\u0131 gereken en \u00f6nemli stratejiler aras\u0131nda yer al\u0131yor. Karl\u0131 ve s\u00fcrekli bir d\u00f6n\u00fc\u015f\u00fcm hedefiniz varsa online d\u00fcnyada markala\u015fma y\u00f6ntemlerini kullan\u0131lmas\u0131 gerekir. &nbsp; &nbsp; Marka bilinirli\u011fi Marka eri\u015fimi Marka reklamlar\u0131 (Branding) Marka itibar y\u00f6netimi Bu 4 unsur reklam ve SEO \u00e7al\u0131\u015fmalar\u0131nda kar\u015f\u0131n\u0131za \u00e7\u0131kacak kavramlard\u0131r. Bu s\u00fcrece h\u0131z katmak isterseniz her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticarette Markala\u015fma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iperformans.com\/blog\/e-ticarette-markalasma\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticarette Markala\u015fma\" \/>\n<meta property=\"og:description\" content=\"E-Ticaret i\u015fletmeleri i\u00e7in markala\u015fma, uzun d\u00f6nemde yap\u0131lmas\u0131 gereken en \u00f6nemli stratejiler aras\u0131nda yer al\u0131yor. Karl\u0131 ve s\u00fcrekli bir d\u00f6n\u00fc\u015f\u00fcm hedefiniz varsa online d\u00fcnyada markala\u015fma y\u00f6ntemlerini kullan\u0131lmas\u0131 gerekir. &nbsp; &nbsp; Marka bilinirli\u011fi Marka eri\u015fimi Marka reklamlar\u0131 (Branding) Marka itibar y\u00f6netimi Bu 4 unsur reklam ve SEO \u00e7al\u0131\u015fmalar\u0131nda kar\u015f\u0131n\u0131za \u00e7\u0131kacak kavramlard\u0131r. 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